OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/app-branding-101-how-to-build-an <p>There are millions of mobile apps. On average, 80% of users will delete or stop using an app within three months. How do you build an app brand that not only stands out in a crowded marketplace, but also creates an affinity with your audience that keeps them from churning?</p><p><a href="http://video.onbrand.me/app-branding-101-how-to-build-an"><img src="http://video.onbrand.me/49543314/49551580/da67083f19894613a9dc522a06c1e3b4/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551580 Tue, 03 Apr 2018 02:00:00 GMT App branding 101: How to build an app that people will love | Lisa Kennelly,... There are millions of mobile apps. On average, 80% of users will delete or stop using an app within three months. How do you build an app brand that not only stands out in a crowded marketplace, but also creates an affinity with your audience that keeps them from churning? There are millions of mobile apps. On average, 80% of users will delete or stop using an app within three months. How do you build an app brand that not only stands out in a crowded marketplace, but also creates an affinity with your audience that... OnBrand 23:36 <p>There are millions of mobile apps. On average, 80% of users will delete or stop using an app within three months. How do you build an app brand that not only stands out in a crowded marketplace, but also creates an affinity with your audience that keeps them from churning?</p><p><a href="http://video.onbrand.me/app-branding-101-how-to-build-an"><img src="http://video.onbrand.me/49543314/49551580/da67083f19894613a9dc522a06c1e3b4/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam app marketing bynder Clue Lisa Kennelly marketing conference OnBrand '17 SugarCity Events http://video.onbrand.me/what-ceos-can-learn-from-the-street <p>While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from street and youth culture, their growing importance in today's communication landscape, and share the key ingredients to cracking today's market.</p><p><a href="http://video.onbrand.me/what-ceos-can-learn-from-the-street"><img src="http://video.onbrand.me/49543312/49551557/9b3f9119132b649532baeb5a28286210/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551557 Tue, 03 Apr 2018 02:00:00 GMT What CEOs can learn from the street | Jurian van der Hoeven, Dawn | OnBrand '17 While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from street and youth culture, their growing importance in today's communication landscape, and share the key ingredients to cracking today's market. While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from... OnBrand 24:23 <p>While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from street and youth culture, their growing importance in today's communication landscape, and share the key ingredients to cracking today's market.</p><p><a href="http://video.onbrand.me/what-ceos-can-learn-from-the-street"><img src="http://video.onbrand.me/49543312/49551557/9b3f9119132b649532baeb5a28286210/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising amsterdam bynder dawn amsterdam marketing conference onbrand '17 street culture http://video.onbrand.me/a-rebranding-process-taught-us-we <p>Typeform was growing—fast. The team scaled from 40 to 150 in one year. Each team was packed full of great people, but pulling in different directions and fighting over resources. And then a huge project appeared on the horizon—a complete rebrand. In this talk, Typeform’s Creative Director will show you how they’re hitting the reset button on their team structure to build a user-centered communications team to get things done faster and better.</p><p><a href="http://video.onbrand.me/a-rebranding-process-taught-us-we"><img src="http://video.onbrand.me/49543330/49551533/830364867e87125f54cb067c5758a05b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551533 Tue, 03 Apr 2018 02:00:00 GMT A rebranding process taught us we needed an internal change | Alex Antolino,... Typeform was growing—fast. The team scaled from 40 to 150 in one year. Each team was packed full of great people, but pulling in different directions and fighting over resources. And then a huge project appeared on the horizon—a complete rebrand. In this talk, Typeform’s Creative Director will show you how they’re hitting the reset button on their team structure to build a user-centered communications team to get things done faster and better. Typeform was growing—fast. The team scaled from 40 to 150 in one year. Each team was packed full of great people, but pulling in different directions and fighting over resources. And then a huge project appeared on the horizon—a complete rebrand.... OnBrand 22:12 <p>Typeform was growing—fast. The team scaled from 40 to 150 in one year. Each team was packed full of great people, but pulling in different directions and fighting over resources. And then a huge project appeared on the horizon—a complete rebrand. In this talk, Typeform’s Creative Director will show you how they’re hitting the reset button on their team structure to build a user-centered communications team to get things done faster and better.</p><p><a href="http://video.onbrand.me/a-rebranding-process-taught-us-we"><img src="http://video.onbrand.me/49543330/49551533/830364867e87125f54cb067c5758a05b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> amsterdam B2B branding Barcelona tech bynder marketing conference onbrand '17 rebranding sugarcity events Typeform http://video.onbrand.me/what-brands-can-learn-from-beyonce <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551601 Fri, 16 Mar 2018 01:00:00 GMT What brands can learn from Beyonce | Alain Sylvain, Sylvain Labs | OnBrand '17 Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. OnBrand 27:30 <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> alain sylvain amsterdam beyonce branding brand marketing bynder marketing conference OnBrand '17 Queen Bey sylvain labs